This is the fourth module in a four part series titled “Zero to One on the basic science behind cultivated meat”. You can click on these links to access: Course Overview, Module 1 (Cell Culture Basics), Module 2 (Cell Sources), Module 3 (Culture Medium).

Learning objectives

By the end of this module, you should understand:

  • Two phases of cultivated meat production: Proliferation and Differentiation/Maturation;

Two Phases of Cultivated Meat Production: Proliferation and Differentiation/Maturation

The general process of producing cultivated meat requires two stages: 1) proliferation and…


Culture medium from: https://bioscience.lonza.com/lonza_bs/US/en/cell-culture-media

This is the third module in a four part series titled “Zero to One on the basic science behind cultivated meat”. You can click on these links to access: Course Overview, Module 1 (Cell Culture Basics), Module 2 (Cell Sources), Module 4 (Process monitoring).

Learning objectives

By the end of this module, you should understand:

  • Basal culture medium composition and sources;

Basal culture medium composition and sources

*Grammar/syntax note: The words for culture ‘media’ vs. ‘medium’ are often used interchangeably. Media is simply the plural form of medium. Don’t worry too much about it.

The culture medium is…


Photo by Louis Reed on Unsplash

This is the second module in a four part series titled “Zero to One on the basic science behind cultivated meat”. You can click on these links to access: Course Overview, Module 1 (Cell Culture Basics), Module 3 (Culture Medium), Module 4 (Process monitoring).

Learning objectives

By the end of this module, you should understand:

  • Overview of stem cells: embryonic, adult and induced pluripotent stem cells vs. differentiated cells;

Stem cells vs. differentiated cells

When choosing your cell source, a major consideration is choosing whether to use stem cells or differentiated cells, and…


Photo by CDC on Unsplash

This is the first module in a four part series titled “Zero to One on the basic science behind cultivated meat”. You can click on these links to access: Course Overview, Module 2 (Cell Sources), Module 3 (Culture Medium), Module 4 (Process monitoring).

Learning objectives

By the end of this module, you should understand:

  • Basic cell biology;

Basic cell biology

All organisms can be classified as either eukaryotes or prokaryotes. This distinction is determined by the characteristics of the cells…


16 hours (4 x 4hrs) of modules to get you from zero to one on the foundations of the science behind cultivated meat.

Module 1: Cell Culture Basics
Module 2: Cell Sources
Module 3: Culture Medium
Module 4: Process Monitoring

These learning modules were created by Stacey Skaalure, PhD, in 2020 for myself and Andreas Limberopoulos. The TL;DR is that Andreas and I became interested in cultivated meat as a solution to the negative externalities of industrial animal agriculture. …


Photo by Host Sorter on Unsplash

I’ve been asked by many founders recently how to book cold sales/discovery meetings. In this article, I’m going to show you how I leverage some key tools online to create meetings with cold prospects via email at scale.

These are the live templates, documents, and data I used when I was booking cold meetings for a discovery trip I did in San Francisco in 2018. I booked 22 meetings over 5 days from 250 leads. Contact details of leads have been removed for privacy.

Step 1) Define your prospect criteria

The first step is identifying the common criteria and search…


I recently sat down to reflect on what I learnt from 2018 — a year that saw me grow more as a person than ever before. Inspired by a piece from Sam Altman, I decided to write my lessons out in bullet points so I can revisit them periodically and ensure I continually work on implementing them into my daily life. Some of these I learnt from others, some through doing, but each has had a profound impact on me.

Although some of my lessons were bespoke to start-ups (which I will save for another article), these are the 35…


Stop guessing and start formulating a real pricing strategy with these four steps.

Image from Wall Street Journal

Earlier this year I had my eyes opened to the power of pricing strategies. In a workshop with Patrick Campbell (from Price Intelligently) I learnt that we were part of the ~80% of SaaS start-ups that blindly chose per-user pricing because… well just because that’s what everyone else was doing.

Pricing strategy always seemed like a daunting black hole to dive into and I never knew where to start. We’d feebly attempted to iterate on our pricing at Everproof in the past, but in hindsight we were just putting our finger in the air and doing what felt right.

The…


Everproof Co-Founders: Nathan Merzvinskis, Hugh Krantz & Andreas Limberpoulos

My grandmother lived a courageous and challenging life. Growing up in Russia in the 20th century, her story is one of survival. During World War II her house was occupied by the Germans and she was taken to work in a POW camp in Poland with her mother. One night, they managed to escape and ran for six weeks to flee the life that they had been subjected too.

My grandmother eventually arrived in Germany just as the war had ended and negotiated her way onto a boat to Australia by doctoring a fake Lithuanian passport. …

Nathan Merzvinskis

Chief of Staff @ Skedulo

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